Branding, Packaging, Concept

Flo Shoes

Creative Shoebox

Flo is a brand that I created with the aim of revolutionizing the athletic shoe market. I believe that athletes deserve not only the best footwear, but the best experience when purchasing a product. To further enhance the overall experience, I came up with an inventive shoebox design. This shoebox not only serves as a protective packaging for our athletic shoes but also doubles as a visually appealing storage solution. It features windows, so when you open the box it will keep your shoes and accessories neatly organized while being able have the shoe showcased. With Flo, you not only get high-quality products but also a convenient and functional way to store them.

The Flo brand is epitomized by two key concepts: sleekness and agility. These concepts were the inspiration behind the logo's creation, which features a snake seamlessly integrated into the design, symbolizing the brand's fluidity.

Opened Flat View

Opened Standing View

Closed Flat View